President & Chief Operating Officer
Katie Schorn is the co-founder and served as President and Chief Operating Officer of PHM Hospitality, Inc., a Premier Hotel Sales and Marketing Consulting Company to the hospitality industry. PHM Hospitality, Inc. was formed in 2005 and primarily through Katie’s vision and direction has represented over 100 hotel owners and management companies and completed over 12,000 successful consulting assignments. PHM Hospitality is widely regarded as the best solution in the hospitality industry for driving incremental revenue to branded and especially independent hotels that have revenue challenges. Recently, PHM Hospitality Inc. merged with PHM Management Inc., creating the premier hotel consulting company focusing not only on sales and marketing but also operational consulting and asset management, which is where she currently serves as President and Chief Operating Officer.
Prior to serving as President and COO of PHM Management, Katie served as the senior asset manager of the Asset Managed division of Wyndham International. In her capacity as senior asset manager for Wyndham owned assets, she was directly responsible for the asset management of a portfolio in excess of 1.5 billion dollars that included all the following brands: Wyndham, Hilton, Hyatt, Marriott, Doubletree, Embassy Suites, Radisson, Holiday Inn, Crowne Plaza, Sheraton and various independent hotels. In that capacity Katie worked directly with hotel executive committees, hotel management companies and major brands to maximize performance of the Wyndham owned assets.
In addition, Katie headed up the Performance Hospitality Management (PHM) national sales team which was a unique national hotel multi-branded sales and marketing team responsible for generating significant incremental income for all PHM portfolio hotels. PHM was a multi branded asset management and direct management hotel operating company within Wyndham International. Many of these professional sales team members are currently on the PHM Management sales team that Katie currently heads up today. Katie holds a Bachelor of Science degree from the University of Texas at Austin.